Example call · 5:45Kamala, 76 · Nagpur
Does not want to be looked after.
“You didn't say “hello, hello, are you there.”
Nobody has spoken to her today.
No app. No device.
They're not alone.
A friendly voice for your mum or dad, on the phone they already have.A friendly voice for your mum or dad, on the phone they already have. They can call it any time, and it calls them too. It talks, it helps, and it tells you how they are.
Pre-launch · joining the waitlist is free · they are never charged
Any phone
Landline or mobile
Call it any time
Day or night
It calls them too
When they’d like
Any phone
Landline or mobile
Call it any time
Day or night
It calls them too
When they’d like
A white push-button desk telephone. It rings, the dark handset is lifted off its cradle, and a thin blue light around the earpiece glows while the call plays.
How it feels
No app. Just the phone.
It's the phone they already have.
A landline or a mobile. Nothing to install, charge or learn.
Zika calls them. Or they call Zika.
Whenever they like, day or night. It never gets tired of them.
They just pick up and talk.
A calm, patient voice that waits for them and never rushes.
It listens, remembers, gets things done.
The taxi, the chemist, the letter. And you hear what matters.
Zika · live transcript
I'm here. Take your time.
88-second cut · dramatised, fictional people, synthetic voices
How it works
Set up in one conversation.
- Their nameKamalaTheir number+91 98•• ••4821They speakMarathi, Hindi
01
Tell us about them
One short call with you: their number, their language, the people who matter.
Zika Care
calling · landline
02
They just pick up
It rings when they'd like, and they can ring it whenever they want.
- Zika Careafter today’s call
Chatty by the end. Booked an auto for 5pm. Her knee is troubling her again.
Worth a call about the knee03
You hear what matters
A short note after calls. Straight away if something's wrong.
What it does
Company, and a helping hand.
They just say what they need, the way they’d ask a neighbour.
Talks, and remembers
A real conversation, for as long as they like. It remembers what they told it.
Runs errands
The taxi, the chemist, the groceries. It phones them, for them.
Reads the post
Letters and bills read aloud, word for word, as often as they ask.
Reminds, gently
Tablets, appointments, birthdays. In conversation, never as an alarm.
Keeps family close
Your voice notes and photos, played and described to them.
Gets help fast
If something's wrong, the right person hears straight away.
Hear it for yourself
Who this is actually for.
Four people, four real-length calls. Press play and listen.
Example call · 5:45
Example call · 5:22Ravi, 73 · Chennai
Nobody can understand him any more.
“You... got it. First time.”
Example call · 5:52Rosa, 79 · Manila
Says yes to things she didn’t hear.
“Thursday. Not Tuesday.”
Example call · 5:58Florence, 83 · Manchester
The post piles up on the hall table.
“That’s the whole sentence.”
Dramatised examples: fictional people, synthetic voices, the product’s real rules. How they were made
For you
What she’d never ring you about, you’ll know.
- A short note after calls
- Their own voice, not just a summary
- Urgent things, straight away
- Everyone in the family sees the same
17:52
Thursday · Toronto
Zika Careafter today’s call
Chatty by the end. Booked an auto for 5pm. Her knee is troubling her again.
Worth a call about the knee Her voice0:06
“Tell her I’m going to Sushila’s first. Then the knee.”
This week
Six calls, four of them hers. Diwali sweets came up twice.
Built on trust
Four promises we don’t break.
- 01
It always says it's an AI.
Never a person, never anyone in your family.
- 02
They say yes first.
We ask them before the first call. They can stop any day.
- 03
It never asks for money.
No cards, no PINs, no codes. So scammers have nothing to copy.
- 04
Private stays private.
What they want kept between them, stays between them.
Pricing
Paid by the family. Never by them.
Monthly, priced per country in your currency. Prices aren’t set yet. The waitlist hears first.
Free to join
- Talk as often and as long as they like
- They call it, or it calls them
- Errands done for them, by phone
- A short note for you after calls
- An emergency word, and a crisis contact
- Every safety feature, on every plan
They’re never charged or asked for a card. If payments ever stop, they hear at least 14 days ahead. Refunds
- No. If they ask whether it is a person, it tells them the truth, every time, and it will not deny being a machine. It will never use the voice of anybody in your family and it will never claim to be someone. What it does do is talk like a friend rather than a menu — no wake word, no commands, no “I didn’t catch that.” Most people work out exactly what they are talking to within a week, and carry on talking to it anyway.
- Some people do. The ones who refuse tend to refuse in the first fortnight, and we would rather you found that out in the first fortnight than in month six. They can say “don’t ring me except at our usual time” and it complies. They can end any call whenever they like, and nothing it says will try to keep them on the line. Nobody here is measured on how long they talk.
- It does not report on you. But if they say something suggesting they are being hurt or taken advantage of by somebody in the family, it goes to the person outside the family that they chose when they joined — not to you, and not to anybody in their house. You will not be told. We think you would want a service that works that way, even knowing it can work that way about you.
- Never. If somebody has died or been diagnosed with something, it will not be the one to tell them, and it will not pretend not to know either. It says that this is something for you to tell them, it tells you they asked, and it leaves it there. Saying “I don’t know” is forbidden, because that is a lie they would discover at the worst possible moment.
- Yes to both. You can say “send a car on Thursday, there is a clinic appointment” and it does it — your asking is the permission, because you are the person who would have approved it anyway. They are told before it arrives, in their own words, and they can refuse it. You can set a reminder too, and it will say who asked: “Priya asked me to mention your tablets at eight.” They can stop it without asking you. What you cannot do is have it deliver an instruction to them. It arranges things for them. It does not give them orders.